To help raise awareness of the landmine crisis worldwide, and the work of Clear Path International, Rapp Collins of Singapore created frisbees that look like landmines and volunteers are tossing them around the city. When someone picks one up, a message on the other side tells the person doing so that the simple act of picking up what you think is a toy in landmine plagued communities can get you killed... it then encourages people to go to the web site of Clear Path International (http://www.cpi.org) to help landmine and bomb survivors.

Quite often children are killed by explosive remnants of war by thinking the bombs/mines are toys... this is a brilliant campaign!

Thank you to David Chee of Rapp Collins!

UPDATE: It is important to note that SINGAPORE is not an area where landmines are a problem. There have been a few comments where people have voiced concerns about children learning to pick up landmines due to this campaign.... that is not at all likely.

Thank you to BoingBoing for picking up this post as well as Houtlust.